Tools To Empower Your Self-Storage Facility
For the modern self-storage business, there are a wealth of tools at your disposal for elevating not only how you conduct business, but also how you provide services to current and future tenants. There is a lot of information on the web about self-storage management software, but what about the other great tools for empowering storage business owners to go the extra mile for their customers and reach a wider audience without a massive additional cost?
Let’s take a look at some of our top recommendations for tools to empower your storage business and how you can get started.
Convenience can make a difference in whether or not business owners complete a sale. Offering online rentals allows facilities to rent out units 24/7, no matter where the tenant is located. The best online rental software equips self-storage facility owners with the ability to complete electronic lease agreements, essentially automating the rental process. 24-hour rental services ensure that self-storage facilities of all sizes remain competitive with big box facilities without sacrificing exceptional customer service.
A Sleek Website
In 2023, a sleek and navigable website is a non-negotiable asset for every business owner. It acts as the digital front door to your storage facility. This is many users’ first impression of your business. A great website is not just aesthetics (although that is important!) It also encompasses user-friendliness, accessibility, and whether or not your website is helpful at equipping potential customers with the information they need to make a purchase. For self-storage facility owners, an exceptional website can also operate as a medium for content delivery, tenant portals, online rentals, bill pay, and more.
Search Engine Optimization
Even if the term Search Engine Optimization (or, SEO) sounds unfamiliar, you have certainly experienced its impact. Any time you have typed a search query into Google and clicked the most convenient result at the top of the page, you have experienced the power of SEO. While this is a vital tool for self-storage business owners in 2023, it is a time-intensive task that facilities may not have the resources to dedicate. That’s where options like Storage Commander step in to assist in leveraging SEO to increase your self-storage facility’s online presence to reach more customers and generate more business. This works hand-in-hand with effective web design to create an experience that is user-friendly while positioning you as your industry’s go-to expert.
Cell phones are practically an extension of the person. While email communication can be a great tool for business owners, text messages come across as a more casual and convenient way to approach users. Self-storage facility owners, no matter how tech-savvy they are, should leverage SMS messaging to stay connected with customers and ensure that pertinent messages are visible. Send notifications about important deadlines and payment reminders in a convenient location where the customer is more likely to take action. Some SMS text messaging options, like SelfStorageSMS even offer a risk-free trial, allowing facility owners to explore the benefits before making a commitment. This approachable and direct communication method has become indispensable in maintaining customer relationships and ensuring the smooth operation of your storage business.
Self-storage facility management software that boasts cloud-based accessibility is a must in ensuring your business remains at your fingertips wherever you go. Regardless of whether you are on a mobile phone or tablet, or from the comfort of your facility’s computer, you can enjoy complete access to your self-storage facility. The best cloud storage software options for self-storage facility owners offer these services at no additional cost, so that you know you are getting a complete product. Options like Storage Commander Cloud offer cross-platform connectivity and a user-friendly interface so that you can get right to work without having to fuss with learning a brand-new system.
Dealing with third-party payment processors can be a hassle, especially for small to mid-sized self-storage facilities. Facility owners and tenants alike benefit from a simplified payment software that centralizes the payment process, eliminates hidden fees, and cuts out the middleman when it comes to getting payment support. In fact, simplified payments have even managed to return over 17% savings for some facility owners! It’s a deceptively simple change that can make a huge difference to your self-storage facility’s bottom line.
Empowering your storage business in 2023 necessitates leveraging tools and resources that enhance convenience, accessibility, and efficiency. From automated online rentals and SEO strategies to SMS communication and cloud-based solutions, embracing these technologies is instrumental in staying competitive. Storage Commander is a comprehensive solution, offering features such as SC Pay and cloud-based accessibility that are tailored to meet the diverse needs of self-storage facility owners. By adopting these tools, facility owners can ensure a seamless operation, increased visibility, and optimized customer engagement, driving the success of their storage businesses in the digital era.
Want to learn more about how you can take your self-storage business to the next level in 2023 and beyond? Contact the experts at Storage Commander today to learn more about our software options and how we can support your facility.